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Companies generally stuff their websites with a lot of unwanted contents. In most cases it is sheer ignorance. In some cases, it is deliberate for e.g. to get more visitors from Google or to make company look bigger. We have been through both in the past. But when you think of it, your prospective clients and employees want to know just four things,

  1. Who are you?
  2. What do you do?
  3. Why do you do it?
  4. How do I get in touch?

Everything else is secondary.

Your website reflects your companies’ character. It should tell a story and if you want your story to be heard on the web, the content should be sticky and readable.

That is why content and typography are the most important elements of any website. Remember, Design is still about words.

I want to share the thought behind our website redesign process. The new Digicorp website (you are looking at it right now) follows above thought process.

Homepage covers the most important four elements.

  1. Who are you? – ABOUT
  2. What do you do? – WORK
  3. Why do you do it? – BLOG
  4. How do I get in touch? – CONTACT

Content of each page is carefully crafted to make it sticky. Adhering to the basic rules of typography makes it a treat to read across all devices and screen sizes.

Read more about our new logo, tagline and the typeface choice.

  • Posted on January 27, 2014

Comments (3)

  • Avatar


    Hi Abhishek, I still think your previous website looked better. Though the new site has a good reading experience, the previous version had a better characteristics 🙂

    • abhishek.desai


      Hi Chirag, thank you for stopping by. Yes both websites had their own thought process and I am sure few people still like the old design. But it is not the correct way to evaluate the redesign. Check this excellent piece by Jason Fried on this topic http://signalvnoise.com/posts/3692-evaluating-a-redesign

  • Avatar

    Albert David

    In the end, it comes down to the “Brand” of the company. That’s what makes the customers stay and that’s the story that one should concentrate on.


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