Digital Marketing Manager ( Exp: 3 to 5 Years )
Job description:
Digicorp is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
What will you do at Digicorp?
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, LinkedIn etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Be actively involved in Social Media Marketing activities ( Developing and executing content calendars, Creating and nurturing social media communities, Staying updated about the latest social media trends, Tracking useful social media metrics, Creating effective social media marketing campaigns)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
What are we looking for?
- Proven experience as Digital Marketing Executive or similar role for at least 3 years
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Extensive knowledge of social media platforms and best practices
- Excellent written and verbal communication skills
- Robust organizational and multi-tasking skills
- Ability to craft engaging content
- Nuanced understanding of the latest social media trends
- Ability to create effective social media marketing strategies and campaigns
- Analytical mindset and critical thinking
- Excellent interpersonal skills
- BSc/BA in marketing or relevant field