Marketing Graphic/UI Designer ( Exp: 3 to 5 Years )

Job Description

As a Marketing Graphic Designer you will play an integral role in shaping the visual aspects of all marketing materials, ensuring that each piece of content, whether digital or print, aligns with the brand’s identity and messaging goals. This position requires a creative mind that can translate marketing strategies into compelling visuals that capture attention, communicate effectively, and drive engagement. By working closely with the marketing team, you will help us to maintain a cohesive brand image across various platforms, from social media graphics and website design to brochures and advertising campaigns. Your expertise not only enhances the aesthetic appeal of marketing materials but also supports the overall marketing objectives by making content more accessible and appealing to our target audience.

You will use your knowledge of typography, color, layout, and image manipulation to create visually appealing designs that clearly communicate our core service offerings to our customers. You will be responsible for crafting and updating companies marketing materials, including presentations, brochures, emails, infographics, corporate

Templates, blogs, case studies, newsletters and the website. Your ability to share responsibility for writing copy for product literature, email campaigns, the company website, advertisements, blogs, case studies, videos and materials as assigned will be a positive added advantage.

Responsibilities

Must have content layout expertise, an eye for design, and an ability to translate core business concepts into compelling visuals. Must be able to adapt to brand style, tone and standards. Able to handle multiple tasks and priorities, work well independently and  in a team environment. 

• Excellent written and verbal communication skills 
• Design visual content for print and digital applications that is on-brand, reinforces our status and reputation, and is appropriate for our various audiences.
• Develop and implement unique marketing strategies and campaigns through visual design elements that effectively communicate and promote brand identity and values.
• Collaborate with the marketing team to craft high-quality, engaging presentations that effectively communicate marketing strategies and campaigns to internal stakeholders and external clients.
• Create and maintain a library of design assets and templates for marketing collateral, including brochures, flyers, email marketing templates, and social media graphics to ensure brand consistency.
• Design user interfaces and web elements that enhance the user experience of our digital platforms, including websites and mobile applications.
• Analyze marketing challenges and create on-brand design solutions that meet measurable business goals and requirements.
• Produce designs for events and trade shows, including booth designs, signage, and branded promotional items to enhance brand visibility and engagement.
• Innovate and experiment with new visual and graphic techniques to evolve the brand aesthetic while maintaining brand integrity and consistency.
• Experience with design/layout of content for wide-variety of media, including web, collateral, online/digital media 
• Maintain marketing style guides and corporate marketing templates for presentation decks, proposals,  and other corporate stationary and digital collaterals
• Able to adapt to, enforce and enhance corporate brand standards related to tone/voice 
• Provides support for portal and web site administration and other activities 
• Experience of digital marketing, including web, video and email 
• Able to work well in a fast-paced environment, on deadline 
• Manage company website by editing content and updating news and promotions keeping information 
• Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
• Proficiency in designing and media tools including Adobe Creative Suite, Figma, Canva etc..