Case Study

Karmany Case Study

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Company Overview

Karmany is a start-up with a vision to create an intelligent web platform that brings together top social enterprises looking for the right mix of talent and the job seekers across the globe.

Kamany believes that social enterprises can help alleviate some of the world’s most pressing issues. However, they must be equipped with the strongest teams possible. Through dozens of in-depth interviews with social entrepreneurs in India, Karmany realized that a major hindrance to social enterprise’s growth was a lack of talented candidates for their job openings.

Karmany is passionate about creating a platform for all development professionals and organizations to find and share financially stable work solving development challenges, exchange information and ideas, and drive awareness for the sector.

Problem

Connecting social enterprises and job seekers across the globe for mutual benefits using the technology.

Problem Description

The social entrepreneur wanted to create a platform targeted to social enterprise niche. The social enterprises find it very difficult to find out right employees through the regular job portals because of limited candidates willing to work in social enterprises. On the other hand, candidates willing to work on social enterprise did not have a way to find the jobs where they can utilize their special skills. The client wanted to resolve this problem and had an understanding that it can be done using the technology quickly and easily.

Solution

After a thorough understanding of the problem with the help of the client, Digicorp crafted a strategy that included creating the online portal, a blog, email templates, flyers and other marketing materials which would help spread Karmany’s vision for social enterprises.

We created an online portal that allows candidates to apply for the preferred jobs posted by social enterprises registered with karmany. Digicorp designed and developed a scoring algorithm which matches candidates to employers through various data points collected around skills, background and personality. Based on employer’s defined criteria, only candidates with minimum profile score matching to the job post can apply for the job. This was one of the most important features to avoid spamming job postings with irrelevant job applications.

We also provided a comprehensive search feature which allows candidates to filter and find the jobs that fit their skills and expertise. We created a blog, email templates, and other marketing materials to help Karmany go-to-market quickly and easily.

As a part of community building, we helped Karmany create a small tool called “karmanyconnect.com”. Karmany connect is a digital cafe for people connected to social sector learn, share and distribute knowledge and leanings.

Digicorp helped the client develop a user onboarding process which is extremely intuitive with fewer steps to register on Karmany. This has achieved after multiple iterations and A/B testing together with the client.

Karmany Image Slider
Karmany Image Slider
Karmany Image Slider

Results

  • Karmany allows social enterprises to identify and search for suitable candidates based on their fit score. Candidates can now search and connect to social enterprises faster and get their desired jobs.
  • The online portal grabbed more than one lac visits, 32 jobs, and 325 candidates within two months.
  • The scoring algorithm suggests candidates to social enterprises and chooses the best suitable candidate for the specific job.
  • The blog helps karmany spread their vision and philosophy to social enterprises and candidates. The marketing material helps karmany market their services to the Indian consumers.
  • Kamrany Connect helped to build the community and gauge the advantage of social media platform and attracted more like-minded people to the platform.

It has been an absolute pleasure working with the DigiCorp Team. Their investment in the success of our business has made us feel they are part of the Karmany family.

When I came in for an initial discussion around our vision, they instantly understood exactly what I was looking for. Given I do not have a strong technical background, they walked me through the entire process ensuring I was fully aware of the work options, time needed, and budgetary commitment I was making. Coming from the states, they were extremely helpful in providing information on the Indian systems and processes to ensure I attract the right clientele. Their dedication to their clients was especially noticeable when often they would come into the office within an hour, per my request, on their days off.”

This team not only does amazing work, but their professional attitude and personable demeanor goes far beyond any tech company I have interacted with in the past. I would recommend this team to both local and international clients looking to get a smart and extremely professional technical team with a strong sense of design. And to top it all off – They are a great group of people!

karmany-clientShweta Sharma Founder – Karmany

Services Provided

  • Consulting and Strategy Building
  • UI and UX Design
  • Product design and development
  • API development
  • Marketing Material Design
  • Website maintenance and support

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