Case Study

Joognu Case Study

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Company Overview

Joognu.com was started in August 2011, with an aim to make a platform that can store the emotional journey of kids’ growth years by the parents. The portal can capture memories to help parents maintain a diary about important events in their kid’s life and store conversation from different time periods of the growing up life.

Problem

The client came to us with the idea of Joognu – an online portal which would act as a memory pool for parents and their kids.

Problem Description

The client required a web portal wherein the parents and their family/friends could establish an interaction through photographs, videos, documents, etc. of their kids, in an easy and attractive fashion. The portal is intended to bring out an emotional quotient as well as nostalgia.

Solution

Joognu already had elements of a social networking site and an e-commerce store, yet it is none up to the mark and did not yield the results expected. We re-conceptualized and redesigned the website with enhanced features so as to serve parents with the ease of operation. Here are a few features:

My Diary lets parents express their thoughts; whether it is a letter or a limerick, write it down for your kid there.

My Prayers helps parent pass their cultural roots and social heritage to their child, via prayers. Parents could even store a lullaby they sang to the tiny tot. We created the format using which every type of memory (be it a text,audio or video) could be uploaded.

My Documents is a hassle-free way of storing the important certificates and files related to the child, like birth certificate, school reports and all the achievements in between.

My Photos would let parent create albums with slider views. The drag-and-drop option is an easy way to upload pictures. Parents can upload the pics in real-time, on-the-go using our Mobile App.
The Android app also allows parents to collect and store memories from their mobile phones.

My Videos is for uploading private family videos (which nobody would want to go public). The new feature called “Video Letter” lets parents create theme-based videos using photographs.
Parents can also create a timeline of their child’s life journey using Joognu’s “Weaver”. They can store the files sequentially adding a backdrop of a narrative to their memories.

USP

In the world flooded by social media sites, what’s the need for a platform to store pictures and videos of their child’s life journey? The answer is one word: Privacy. Joognu’s unflinching belief in creating, storing, weaving and gifting memories to one’s kids, made it possible for us to believe too. Ultimately, we created a portal that would let parents store and share memories privately with their kids and family.

Offline-Marketing to E-Marketing

Joognu used to market through a bunch of direct selling agents or franchises. The venture made INR 2 million revenue in the first year by selling membership at various price points. Later, Joognu was tried online marketing to test its true potential. The website gets hits ranging from 3,000 to 10,000 per day with over 300000 page views and about 200-250 customers visit the site daily. It started out as a paid subscription service but soon shed that model to reach out to more people in January 2013.

Joognu’s double data backup ensures that these memories will be stored for life. We created a systematic design approach that could encourage its usage with a greater control of data. Joognu uses Amazon Web Service, with the state of the art data safety and security.

Results

  • Fully secure user-friendly portal launched in 2.5 months!
  • Winner of the “Most Promising Startup” Award.
  • $100K+ raised in Angel Funding in mid-2013 to invest in product development, marketing.
  • 20,000+ users spread across 45+ countries.
  • 1,00,000+ memories stored online.
  • 4.5 user rating for the Android App –which has 15,000+ downloads- on Google Play.
  • 3,000 to 10,000 hits per day.
  • 200-250 users visit the site daily.

Development Prospects

Joognu intends to grow in the near future by expanding its user base; ultimately launching a freemium model, where people pay only for additional features. When it comes to the global stage, the company aims to raise $2-3 million to focus on SAARC countries, subsequently opening offices in the UK and the US. The team plans to give priority to the customer experience by providing social media tools to engage, extra storage space, print options, faster uploads and a range of E-products.

Services Provided

  • Website design and development
  • Android App development
  • iOS App development
  • SEO optimization services
  • Database management
  • The Internet marketing services
  • Website maintenance and support

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