Today I stumbled upon a good article on Content Marketing Myths. What is Content Marketing?
Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content.
It’s a nice quick read.
Following are the key takeaways for us:
- Social media is not the only indicator of success: an increase in first-time visitors to your site and improved search engine rankings are two other strong indicators beyond an increase in social likes and follows.
- It is also not the case that every piece of content has to be highly remarkable. All the materials your business develops should simply be a part of a larger message that tells your story and discusses the topics that are important to your organization.
- Content marketing can eventually increase sales and leads for your business, but most importantly it should be focused around building familiarity, likability, and trust with existing customers, potential customers and the people that interact with your customers.
You should go ahead and read the full article if you are in marketing.