There has been an unprecedented growth in mobile app usage in the past few years. While Google Play alone has 2.1 million mobile apps, Apple’s App Store has 1.8 million active apps. These statistics are enough to decipher the vast market that mobile apps possess. In fact, with global mobile app revenues projected to reach a whopping 935 billion dollars by 2023, every business is trying to leverage out of the mobile app development bandwagon.
Therefore, if you had a Eureka moment with a mobile app idea, it’s high time you transform it into a reality. Well, the number of mobile app downloads are expected to reach 258.2 billion by 2022. Imagine your app being amidst one of them and you are making huge profits out of it.
Wondering what to do with your great app idea? No clue where to start? Take a look at the below-mentioned steps, and you will have it all figured out.
1. Understanding the risk
Developing an app requires a lot of dedication, commitment, time and money. While a mobile app development has its share of high risks and rewards, it becomes imperative for a business to understand the risks involved in app development and weigh down their great app ideas accordingly.
Remember, transforming an app idea into reality can be a life-changing decision. So, if you are not aware of the risks involved and aren’t fully committed, you might lose out on a lot of time and money. Answering these three questions can help you understand your commitment level towards your app idea.
- How much time are you willing to dedicate to your app development idea?
- What’s the amount of money you are ready to invest in the same?
- How app development’s failure is going to affect your business in the long run of business?
Once you have figured out the answers to these questions, you will be good to go and follow the next step.
2. Creating a value proposition
With millions of apps doing the rounds of the internet, how will you get your mobile app discovered? The answer lies in the simple fact – go for a unique value proposition. Your app doesn’t need to be one of a kind but, definitely something that makes it different from its counterparts. From analyzing what your end users want to giving realistic solutions to their problems, your app should do it all seamlessly.
Statista reveals that only 25% of mobile apps are being accessed only once after download; therefore, it’s solely your mobile app’s value proposition that is going to give it an edge over competitors.
3. Developing a business model
Creating a business model canvas is critical for the overall app development process. You don’t need to create an in-depth business plan for it. Just figuring out the basics such as the app’s value proposition, knowledge of resources, infrastructure, customers and finances can help you do the needful. Take a look at this business model of our own venture Vastra App.
You can use it by merely putting notes in each box regarding what will work best for your business. Once all your ideas come out of your head, the next step is striking a conversation with your potential customers.
4. Documenting your app idea
Documenting your app idea on paper is something that will streamline your app development process when you hire an app developer. It would not only help you evaluate all the pieces of your app idea but would also give you and your developer a clear idea about your business needs. From the turnaround time for app development to the overall budget, it will help you get hold of all. Here’s how you can document your app idea.
Get your RFP right
RFP (Request for Proposal) works as a document which is used to tackle a problem that you don’t get any solution about. To put in other words, it means that you do have a great app idea but don’t know how to develop it. So, documenting the key functionalities in detail can do the needful when you approach the developers. It will help them transform your idea into a robust app.
Wireframe, with its ability to showcase the complications of a project, is a great way to understand how your app idea will flow in the longer run. All you need to do is sketch down the details after understanding the client’s idea and feature requirements. Given below is a demonstration of how wireframes for your mobile app idea can be created.
An interactive prototype is all about creating an impeccable user interface and user experience. From the app’s features and animations to its navigational elements, it will define it all. This, in turn, will bring your developer on the same page with you since day one.
5. Looking for co-founders
Having a strong team on board while starting a business is always recommended. So, why not do it with your mobile app development too? Your co-founders will be able to give their input regarding the app idea and help you develop a perfect app. From marketing to software development to project management, a good team is all you need to streamline your work smoothly.
6. Time for some funding
Mobile app development comes with much expenditure. While a basic app might cost you anywhere between $10k-$50k, a more complicated app’s development cost can go as high as $100k. Further, your budget should also include expenses regarding marketing, post-launch updates, employee salaries, legal formalities, etc.
Do you know it is imperative to invest 10% of your total budget for marketing? So, if you don’t want to compromise on your app development front but, lack the necessary budget, funding can be a great option. A good investor can help you realize your app idea dream into reality. From AngelList and Crunchbase to Gust and Kickstarter, many funding houses can help you acquire the necessary funds.
7. Minimum Viable Product
An MVP or Minimum Viable Product is an initial version of your product with just the necessary features to validate your app idea in a small market segment. This is essential considering you can know the pulse of the market and get their feedback to make iterations for future product development by making a minimum investment.
In short, it not only facilitates optimum utilization of resources but, also makes sure you get ample return on investment with low-risk involvement. All in all, it is a great way of gauging your customer’s attention and acquiring their validation for your great app idea, while saving money.
8. Executing the app idea
Once you are done with everything, the last and the most significant part is executing your mobile app idea i.e. going for the app development process. Remember, only having an idea isn’t going to help unless you initiate a step, figure out your commitment level and ultimately start making your mark. Here’s how you can do it.
Once you are done with Ideation
The first and foremost step is checking the feasibility of your great app idea. Its feasibility can be determined through in-depth market research, analyzing competitor’s performance and establishing well-structured goals and objectives within a given time period. The objectives and goals should include everything from budget and app features to the app’s USP and promotional aspects.
Design and development
The next step is putting the app idea to work and conceptualize and visualize the functionalities, technicalities and user interface of the app. Once you are done with this, you can proceed ahead with the application development process. Make sure you hire an expert app developer or the services of a mobile app development company with proven experience in app development.
App testing is a critical step of the whole mobile app development process. From analyzing the features to its core functionalities, it becomes imperative to get hold of each and every aspect of the app to give your users the best of the app experience.
The final step is bringing your app to the App Store for deployment. The main aim of the launch is garnering the attention of the target audience and enticing them to download your app. You can do it through app store optimization, doing social media promotions, and mobile app marketing.
Apart from this, post-launch is also something that you must keep in mind. From constant updates to monitoring the analytics and reviews, post-launch is as critical as the launch itself. This is significant considering app analytics have a crucial role to play in enhancing user experience and thereby boosting user engagement.
Over to you…
In the words of John Deorr,” Ideas are easy. Execution is everything“. So, if you have a great app idea, make sure to follow the points mentioned above to create an app that provides both quality and functionality to your end-users. While 51% of mobile users don’t download any apps in a month, an average person uses only 9 apps in a day. Therefore, make sure your mobile app provides them with the necessary value and makes you stand out amidst the large pool of already existing great apps.
Digicorp has been in the forefront helping businesses across industry verticals with their app development requirement. We do not just build apps to turn your app ideas into reality, we build apps that STAND OUT in the App Store. If you have an app idea and aren’t sure how to go about it, get in touch with our experts.