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Digicorp completed 10 years on 16th January 2014 – a milestone any company should be proud of. We have learned a lot from many failures and successes we have encountered during this journey.

Today, we are more mature, clearer, and wiser. It feels right to reposition the company as we enter the next decade – the most important one in the history of Digicorp.

Digicorp’s new logo and tagline is a small attempt (but not the only one of course) towards a new direction.

The new logo:

Digicorp Logo

The logo is clean with an elegant first half (DIGI) and strong second half (CORP). In one line it signifies,

A strong corporation making elegant digital solutions.

The typeface family is “Lato”.

Lato is a sanserif typeface family designed in the Summer 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish).

He wanted to create a typeface that would seem quite “transparent” when used in body text but would display some original traits when used in larger sizes.

He used classical proportions (particularly visible in the uppercase) to give the letterforms familiar harmony and elegance.

The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness.

This typeface has almost all the qualities we aspire to have in Digicorp.

  • Transparency (towards our employees and clients)
  • Harmony (in our processes)
  • Elegance (in our solutions)
  • Warmth (in our behaviour)
  • Stability and Seriousness (in our approach and solutions)

Apart from these qualities, we like its neatness. To avoid any kind of dilution, we didn’t use any other colour but black. The experience is serene.

Now the tagline:

Well, when we started Digicorp in 2004, we were just college graduates without a lot of experience. We were determined and talented (may be) but lacked imagination. We merely followed client’s instructions in building solutions for them. In short, we were just coding.

In last 10 years,

  • We worked on million dollar projects
  • Developed solution which received 5 star usability rating
  • Won “Best Software Company” and “Best Mobile App Company” awards
  • One of our products featured in CNBC
  • App developed by us got million dollar exit
  • Worked with clients all across the globe
  • And much more…

Now our interaction with clients starts with a “Why?”. We are here to solve a problem and without understanding the purpose, we cannot provide a meaningful solution.

We are no longer just coding but crafting solutions for our clients i.e. adding our own imagination to make them meaningful.

This transition in our thinking and approach from 2004 to 2014 is aptly conveyed in the new tagline

Code to Craft

Here is a small animation (with audio) conveying the same thought process.

Let us know what you think.

Abhishek
  • Posted on January 22, 2014

Comments (13)

  • Minal

    hey,
    nice to see your crystallised thinking.
    hope digicorp makes great strides in the coming years.

    Reply
  • Khushboo

    Simply lean and smart design and simplistic positioning.
    Keep up the good work !

    Reply
  • Vishal Vasu

    Team DigiCorp – nice logo and a really meaningful tag line to compliment it. The new avatar directly reflects the brain storming. Keep up the good work and enjoy it at the same time.

    Wishing you the Best.

    Reply
    • Deepti Jani

      Loved the thought process and the Logo. Here’s wishing DigiCorp All the Best in the years to come!!!

      Reply
      • abhishek.desai

        abhishek.desai

        Thanks Deepti and Khushboo. Glad to have support of beautiful ladies 🙂

        Reply
    • abhishek.desai

      abhishek.desai

      Thank you Vishalbhai. I am glad you liked it.

      Reply
  • Shalin Mehta

    Congratulations Nachiketbhai!!! Have a prosperous upcoming decade and beyond that….

    Reply
  • Supriya

    Nice. Everything above, right from the logo, the new tagline to the animation makes lot of sense!! I liked it all.

    All the best. Way to go!

    Reply
    • abhishek.desai

      abhishek.desai

      I am glad you liked it all Supriya. What more we can ask for 🙂

      Reply
  • Sanjay Jain

    @Digicorp: New and nice professional look with expressive logo. About tag line I loved it most. Overall design is very much impressive.Some what leaned to IA.
    All the best

    Reply
    • abhishek.desai

      abhishek.desai

      Thanks Sanjay, iA is one of the companies we respect.

      Reply
  • Mrugank

    Looks good guys. Personally would like to see few colors considering how vibrant you guys are. Your secret sauce for success …
    1. Respect you have for others
    2. Ability to listen and learn

    Reply
    • abhishek.desai

      abhishek.desai

      Thank you Mrugank for your kinds words. We hope to continue doing the same.

      About the colour, yes, your argument is valid. Let’s see what can we do over there.

      Reply

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1822 W Braker Ln #82183
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+1 (832) 947-3143
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